The Opportunity:
Reformology had the opportunity to transform and elevate the studio’s social media from a basic information channel into an interactive community hub. By refreshing the brand’s visual storytelling, I saw a clear path to increasing organic reach and fostering deeper emotional connections between Reformology, the instructors, and their clients.
Reformology had the opportunity to transform and elevate the studio’s social media from a basic information channel into an interactive community hub. By refreshing the brand’s visual storytelling, I saw a clear path to increasing organic reach and fostering deeper emotional connections between Reformology, the instructors, and their clients.
Tags: Branding, Social Media
Timeline: Oct. 2025 - Oct. 2026
My role: Designer & Digital Content Strategist
Timeline: Oct. 2025 - Oct. 2026
My role: Designer & Digital Content Strategist
Reformology’s Goals
1. Increase engagement across socials and reach leads.
2. Elevate the current brand styles and visuals.
3. Create a vibrant online community.
1. Increase engagement across socials and reach leads.
2. Elevate the current brand styles and visuals.
3. Create a vibrant online community.
Reformology wanted to come across as elevated, inclusive, and community-oriented. They wanted to establish themselves as a reputable and knowledgeable Pilates studio.
To achieve this goal, custom branding, photography, video, and graphics were developed.
To achieve this goal, custom branding, photography, video, and graphics were developed.
Brand & Style Guide
Type
Type
An elegant and classic serif display font was paired with a clean sans-serif font to balance gracefulness, smoothness, and strength, just like Pilates.
Color
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Warm colors were selected to reflect the warmth of the space and the community.
Imagery & Photography
Studio Photography: Rich colors to highlight warmth of the space. Precise and technical Pilates photography to demonstrate expertise and knowledge.
Studio Photography: Rich colors to highlight warmth of the space. Precise and technical Pilates photography to demonstrate expertise and knowledge.
Event Photography: Community-focused and vibrant.
Socials
Photo and video content was created that aligned with Reformology’s vision of fostering a supportive wellness community. Social channels feature high quality photos and videos of members and instructors, educate about Pilates, and inform about community events.
Posts matched the brand guide that was developed.
Check out Reformology’s Instagram! 📸
Impact:
Reels have seen an 85% increase in views, on average.
Posts have seen a 90% increase in views, on average.
Instagram follower count has increased by 90%.
Posts matched the brand guide that was developed.
Check out Reformology’s Instagram! 📸
Impact:
Reels have seen an 85% increase in views, on average.
Posts have seen a 90% increase in views, on average.
Instagram follower count has increased by 90%.
Content Examples
Daily Posts (Instagram & Facebook)
Posts with graphics are visually appealing, informative, and focused on connection and resonance.
Posts with graphics are visually appealing, informative, and focused on connection and resonance.
Event Graphics
Stories (Instagram & Facebook)
Stories interact with and highlight the studio community.
Stories interact with and highlight the studio community.
Reels & TikToks
Videos are community-oriented, light-hearted, and educational. Reels and TikToks have increased event interest and sign-ups by 300%, leading to consistently sold out events.
Videos are community-oriented, light-hearted, and educational. Reels and TikToks have increased event interest and sign-ups by 300%, leading to consistently sold out events.
See even more on Reformology socials (@reformology_ on all platforms)!