The Opportunity:
Reformology had the opportunity to transform and elevate the studio’s social media from a basic information channel into an interactive community hub. By refreshing the brand’s visual storytelling, I saw a clear path to increasing organic reach and fostering deeper emotional connections between Reformology, the instructors, and their clients.
Reformology had the opportunity to transform and elevate the studio’s social media from a basic information channel into an interactive community hub. By refreshing the brand’s visual storytelling, I saw a clear path to increasing organic reach and fostering deeper emotional connections between Reformology, the instructors, and their clients.
Tags: Branding, Social Media
Timeline: Oct. 2025 - Feb. 2026
My role: Freelance Digital Content Strategist & Brand Designer
Timeline: Oct. 2025 - Feb. 2026
My role: Freelance Digital Content Strategist & Brand Designer
Reformology’s Goals
1. Increase engagement across socials and reach leads.
2. Elevate the current brand styles and visuals.
3. Create a vibrant online community.
1. Increase engagement across socials and reach leads.
2. Elevate the current brand styles and visuals.
3. Create a vibrant online community.
Socials
Photo and video content was created that aligned with Reformology’s vision of fostering a supportive wellness community.
Posts matched the brand guide that was developed.
Check out Reformology’s Instagram! 📸
Impact:
Reels have seen an 80% increase in views, on average.
Posts have seen a 70% increase in views, on average.
Follower count has increased by 45%.
Posts matched the brand guide that was developed.
Check out Reformology’s Instagram! 📸
Impact:
Reels have seen an 80% increase in views, on average.
Posts have seen a 70% increase in views, on average.
Follower count has increased by 45%.
Content Examples
Daily Posts (Instagram & Facebook)
Event Graphics
Stories (Instagram & Facebook)
Reels & TikToks
See even more on Reformology socials (@reformology_)!
Brand & Style Guide
Type
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Type
Color
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Imagery & Photography
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Rich colors to highlight warmth of the space.
