Concept2 Site Redesign




The Opportunity:

Concept2 has the opportunity to create a streamlined, personal journey for site users in order to reiterate or establish trust and familiarity.


Tags: UX Design, UI Design

Timeline: Aug. 2023 - Oct. 2023

My role: UX/UI Designer











Site Audit


Concept2 prioritizes and emphasizes community...



...but it’s difficult to access and participate in this community.



The site is a great resource for support, purchasing, tracking stats, and more.


However, it’s confusing and complicated to navigate.


Concept2 aims to make their site feel personal to their customers...


...but their site lacks accessibility features.






Personas






User Flows



Purchasing a RowErg

Getting Support

Logging a Workout





Competitive/Comparative Review



Competitors







Comparators










A distinct brand identity with values of inclusivity, trust, and familiarity is what fosters connections between users and leads to a community centered around shared experiences.





Wireframes