Concept2 Site Redesign
The Opportunity:
Concept2 has the opportunity to create a streamlined, personal journey for site users in order to reiterate or establish trust and familiarity.
Concept2 has the opportunity to create a streamlined, personal journey for site users in order to reiterate or establish trust and familiarity.
Tags: UX Design, UI Design
Timeline: Aug. 2023 - Oct. 2023
My role: UX/UI Designer
Timeline: Aug. 2023 - Oct. 2023
My role: UX/UI Designer
Site Audit
Concept2 prioritizes and emphasizes community...
...but it’s difficult to access and participate in this community.
The site is a great resource for support, purchasing, tracking stats, and more.
However, it’s confusing and complicated to navigate.
Concept2 aims to make their site feel personal to their customers...
...but their site lacks accessibility features.
Personas
User Flows
Purchasing a RowErg
Getting Support
Logging a Workout
Competitive/Comparative Review
Competitors
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Comparators
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Comparators
A distinct brand identity with values of inclusivity, trust, and familiarity is what fosters connections between users and leads to a community centered around shared experiences.
Wireframes
